Advisory · Consulting · Coaching

I help founders and CEOs see the blind spots holding growth back.

Almost two decades in leadership, computer science, and corporate finance, now spent asking the questions stuck companies aren't asking themselves.

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About

Caelan Cerfonteyn

I've spent almost two decades in leadership roles, building teams, systems, and businesses from the ground up. My background sits at the intersection of computer science and corporate finance and analytics, which means I read both the numbers and the mechanics behind them.

Today that shows up in two ways. I run and build companies of my own, Tixli, My Liva, and LoomDocs AI, and I advise other founders and CEOs. My clients are companies and leaders who want to see growth but feel stuck. My job is to help you see your blind spots and ask the questions you might not be asking yourself.

~20

Years in leadership

Active Companies

CS + Finance

Background

Services

Three ways to work together

For companies and CEOs who want growth and feel stuck. Pick the depth of engagement that fits where you are.

Advisory

Ongoing strategic counsel for founders and leadership teams. A regular sounding board for the high-stakes decisions, and an outside eye on the blind spots you can't see from inside the business.

Consulting

Focused, time-boxed engagements on a specific growth bottleneck, whether that's systems, finance and analytics, or how the leadership structure itself is set up.

Coaching

One-on-one work with CEOs and leaders. Sharper decision-making, honest questions, and a clear-eyed look at the gap between where you are and where you're stuck.

Companies

What I've built

Advice grounded in running the businesses myself, not just observing them from the outside.

Events · Ticketing

Tixli

Founder & CEO

South Africa's easiest way to ticket. A platform for discovering and booking local festivals, workshops, and community events, with instant digital QR tickets and tens of thousands of tickets sold every month.

Visit tixli.co.za →

FMCG · Business Intelligence

My Liva

Co-founder & CEO

Turns a manufacturer or distributor's own sales data into a clear, store-by-store, SKU-by-SKU view, so FMCG businesses selling into South African retail can grow margin and protect the listings they fought to win.

Visit myliva.biz →

AI · Documentation

LoomDocs AI

Founder

Turns screen recordings into professional, step-by-step Standard Operating Procedures automatically. Upload a video, and AI transcribes and structures it into documentation your team can actually follow.

Visit LoomDocs AI →